Understanding the demographics of your customer base is very important in determining both marketing and packaging.

A 22 year old webmaster may make the mistake of packaging his product the way he thinks it would sell to other guys in his age group. This would be a huge mistake, because the majority of your PAYING customer base is between the ages of 35 and 65.

Using slang common to a younger age bracket will hurt you, as the majority may not even understand what it is you are saying…WORD! Older folks, including yours truly, tend to have poor eyesight. We absolutely hate web sites with teeny tinny fine print. And you are very mistaken if you think I have the same taste in music as you do. Not that I’m suggesting you should have music on a porn site to begin with, but I digress.

Older people use Email, while IM and text messaging are the choice of the younger crowd. So why would you insist on providing support via IM when most of your paying customers don’t even have it installed?

I could go on and on about how some of you young pups screw up in trying to hit the consumer’s hot buttons. Bottom line is you need to know and understand your customer, no matter how old you are.