Did you know that between 30% and 35% of the Gay porn consumer base is made up of women? That’s right! Straight and Gay women prefer looking at Gay porn. Straight porn focuses too much on the woman, so it’s a turn off, and even a little insulting to some women viewers.

While there are exceptions, most women I spoke with prefer solo to action. Their interests are different than us guys. It’s less about erotic and more about curiosity. It seems most women don’t see that much variety in life, so they are interested in what different guys look like naked, hard, and shooting their load. Although the cum shot is not as high of a priority, I gather. The Lesbian women told me they have nothing against a good dick. They just don’t want it in the same room with them.

Last night Lee announced the winner of round one. He awarded the $50 Amazon.com gift certificate to Ethanmasters, 14th in Google search results for key word JeeDubDub. Those ranking higher were disqualified, according to Lee, because they did not have the required GWW recip banner on their competing web page.

The webmaster that has dominated the #1 spot for most of the first month immediately chimed in complaining that Lee had jumped the gun in announcing a winner. A valid complaint, as Lee’s announcement was posted at 11:42pm on the 17th. This indicates judging took place at some time prior to the announcement at 11:42pm. In any case, the entire process clearly took place on the 17th.

The contest rules state, “4) If you do not have a GWW button on your page that is ranked #1 or, you are not a registered GWW Community member when your page hits #1 on the 18th October, November or December, you forfeit the prize and it will be awarded to the person who has the next listing that meets all of the contest rule requirement.” The rules go on to say, “If you wish to remain anonymous during the contest, you may ommit linking the GWW Button to the community however, it must be linked on the 18th of each month in time for the judging process.”

We will never know if the offended webmaster would have had a link up by midnight on the 18th. What we do know is the webmaster posted to GWW at 12:25am that the link had been added.

The offended webmaster contends that as long as he has the link up sometime on the 18th, he gets the prize. But the rules clearly state, “it must be linked on the 18th of each month in time for the judging process.” Problem is the rules do not state what time the judging will take place, nor do they state what time zone will be used. I guess we can assume EST, as Lee plants his butt in Daytona Beach, Florida.

Its unclear who would have been the winner had Lee followed his contest rules to the letter. But hey…its only 50 bucks. I suspect the offended webmaster got a lot more than $50 in free traffic out of this. And I doubt it’s lost on anyone how little of that traffic Lee got. After all, that’s the real reason he’s running this contest…isn’t it?

I’ve talked before about the danger in getting too wordy in your sales presentation. Here is another perspective on that.

Soup companies are competing with each other to get your business. They know the competition is setting right along side them on the grocery store shelf. So how do they get your attention? Branding is important, so they make sure their branded company name and product name stands out. They also know that you are not going to stop and read a few paragraphs about their product. They first need to catch your eye. A bunch of text is not eye catching. Visuals are what grab the consumer’s attention.

Go into your kitchen and pull out a few boxes and cans. Study how the company packages its product to get your attention. Notice that all the details about the product (fine print) are on the back or sides of the package. It’s no different in selling porn. Packaging is everything; so don’t get too wordy on the front end.

Any serious buyer of Gay content has to have noticed that supply has been dwindling in the past year or so. I’m not talking about the impact new 2257 regulations have had. This trend was developing long before the 2257 scare. The content is still out there. It’s just not available through the traditional brokerage sources. You have to hunt it down, and be prepared to buy in large volume.

The problem is being driven by the following:

• Producers hate the selling process
• Producers do not like working with the content brokers
• Pure economics – cost of goods and supply and demand

Like most artists, producers fancy the creative process. Sales, distribution, and customer service just isn’t their thing. For them, dealing with the sales process is more painful than getting a root canal. Hence they don’t want to mess with selling one or two sets at a time to hundreds of different buyers.

Producers do not like working with the brokers, because they take half the profits, can’t move as much product any more, and in some cases are slow to make payment. A producer may have to wait as much as six months before he gets a return from a broker. Yet he still has to pay his models, and put food on the table.

There is no avoiding the selling process, so producers try to lessen the burden by locking in on a few select buyers. In fact, some work on contract, getting paid a flat monthly fee for delivering a steady flow of new content.

US produced content is more expensive than that coming out of Eastern Europe and South America. Thus, in an effort to save on operating costs, big buyers have shifted to the cheaper off shore suppliers. This, along with recent 2257 issues, caused many US producers to through in the towel.

I see this trend continuing. The big boys, with lots of cash, are locking up all the suppliers, and putting a squeeze on the brokers’ supply lines. With the supply from brokers drying up, smaller buyers will be left with slim pickings. As a result, smaller publishers may find producing content essential to their continued existence.

This is one of many articles I’ll post for those of you interested in producing your own content. My focus will be more on working with the models and equipment, than dealing with the legal (2257) stuff.

Straight boys will do solo shoots, including the cum shot. On average, they are a lot easier to work with compared to Gay models. Key to working successfully with straight guys is avoiding sexuality implications. They know the shoot is for a Gay audience. At the same time, straight models don’t want anything in the shoot that makes a statement they are Gay.

So it’s important to let them know you will respect their wishes if something makes them uncomfortable. I was doing a medical themed shoot, with a straight guy, and had a sign on the wall that read “Proctology Exams.” I was asked to change the sign before starting the shoot. I’ve also found it fairly consistent that straight guys have a hang up about having their asshole shot. They will allow butt shots, but won’t bend over for the camera.

I can’t stress enough just how pleasurable it is to work with most straight boys. They just seem to have a more natural intuition about what it is you need and want out of them during the shoot. And they rarely have difficulty getting hard or shooting their load…go figure.

I know a lot of you don’t want to publish an Email address on your AVS and free sites, as it only serves to generate a ton of spam. But there’s a little known benefit to publishing an address.

A lot of links sites harvest links with the expectation they can get those webmasters to start submitting their links. They target sites with an Email address, so they can notify the webmaster his site has been added to their links list. They set these harvested links to expire, giving them another opportunity to get in front of you by announcing the expiration.

It’s a great way to get picked up by link sites you might not have bothered with, or you may discover a new site worth submitting to. Either way it costs you nothing, and you don’t have to mess with the recip link.

Spam isn’t that big of a problem anymore if you use a Hotmail or Yahoo Mail account. Both do a good job filtering. Just pop in once a week and delete any messages that have accumulated.

Amateur was one of the first moneymaking categories webmasters jumped all over. “Amateur this” and “Amateur that” offered an additional advantage of getting one’s site listed in the “A’s”. Problem is everyone used it and abused it to the point it was no longer believable to the consumer.

Amateur still works, provided you are convincing on the outside and deliver on the inside. The consumer is attracted to amateur, because they feel like the subject is someone they could actually meet and have a relationship with in real life. It also attracts those with a voyeur interest. So to be convincing, the consumer needs to believe he is looking at content that was not commercially produced.

Amateur content is generally of poor quality. It’s grainy, dark, off color, or over exposed. Indoor shots are done with the flash that is built into the camera. Also common are the web cam photos. Images are smaller in size, usually around 400 pixels high or wide. Subjects will often have red eye from the flash. The settings are candid, natural, real life environments. They are never studio shots and the subject is rarely posing like the professionals do. In a nutshell it’s the type of content usually found on someone’s personal web site.

This content can be produced. All you need to do is purposely shoot poor quality images. But you must also make sure that the model is shot in the correct environments. So limit how many pictures are taken in the same exact location with the same clothes. Shoot four or five pictures and then change clothes and relocate. You can use the same exact location as long as you move a few things around, such as items on a coffee table, change clothes, and use different camera positions.

You would be amazed at how well this stuff sells. It’s all a matter of packaging the product correctly.

There are a lot of niche interests in the Gay market place. Understanding exactly how much you can mix and match them within a particular offering is extremely important. I should also mention that all my posts on crossover markets are tailored more for the straight webmasters, as they tend to have difficulty understanding the nuances of the Gay culture. So Gay webmasters should read these posts in that context.

There is way too much to go into in just one post, so I’m starting off with ethnicity. I’m going to talk in terms of how the general market trends. I know some of you can bring exceptions to the table, and I acknowledge they do exist.

First, you need to understand that twink is a category of its own. So, as an example, you should not try and mix twink Latinos with mature.

Speaking of Latinos, you can mix them with white guys. You can also mix Latinos with Blatinos (Black and Latin mix). Mixing Latino and Black guys can be done, but it has limited appeal to those that are into caramel skin, regardless of ethnicity. American Indian mixes well with Latino, but you don’t see much of this content, and most of it will be mistakenly labeled as Latino when you do.

Black content performs best if it is not mixed with any other ethnicity. However, you can get away with mixing in some Blatino. An exception is with the interracial sites. However, the content should be exclusive to interracial and not mixed with Black solos. Interracial performs best when the mix is between Back and white guys, and does even better when the Black guy is dominant…fucking the white guy.

Asian content is best packaged by itself. It does have some crossover with white in twink sites, provided you are careful with your selections. I’ll try not to offend anyone by just saying there are distinctly different looks within the Asian community. In context of this article they can be lumped into two categories, hard and soft. The softer Asian look has better crossover than the harder Thai or Vietnamese features.

Middle Eastern (dark skin) guys tend to perform best in the market place when packaged by themselves. There is some crossover into Black and Latino, but it really depends on the look of each individual model. In many cases I think some Middle Eastern men are mislabeled as Black or Latino.

I am sorry if anyone finds this information offensive. My only intent here is to convey market data. Things are what they are, and I leave it to someone else to explore the reasons why. Personally I have a thing for white and Latino twinks, but I don’t care much for redheads. I grew up thinking all redheads have big balls and lumpy cum, and I just can’t get past that.

This is one of many articles I’ll post for those of you interested in producing your own content. My focus will be more on working with the models and equipment, than dealing with the legal (2257) stuff.

Maintaining the model’s trust is very important. He is more relaxed during the shoot, and you stand a better chance of getting him back for more shoots.

There are times when you may need to touch the model during the shoot. Often it is quicker to pull or push him into the position you want than to try and talk him there. Make sure you explain this to the model in advance of the shoot. Tell him in detail why you may need to touch him and how you will touch him. Promise the model you will always let him know you are about to touch, and follow through with that promise.

On rare occasions you may need to adjust the model’s dick or balls. In these cases ASK the model’s permission and only use your pinky finger. Do not abuse this. Models can tell the difference.

If you have the need for a sophisticated batch file-renaming software package I strongly recommend 1-4a Rename. This is an incredibly powerful tool that will do things you might not have even considered possible. It’s not without a learning curve, and there are no help files. However, he does offer some helpful documentation on his web site.

Best of all, this package is free!