I thought I’d take a moment to point something out to those sponsors and producers that have included bloggers as part of their marketing strategy. A lot of you are sending out weekly announcements that typically include a selection of photos and a brief description of your latest update or video. This is an important first step, but now you should be thinking about how useful and how competitive your announcements are.

Authors are the publishers of Blogs, and it is their writings that generate a following. Another way to look at it is each blog has its own unique personality that seeks to build a loyal audience. The integrity and originality of the author is critical to achieving a following, and the ultimate goal of making sales.

Accomplishing this objective begins with what the blogger has to work with. Unfortunately, much of what they receive is an informal piece that talks directly to the consumer. In the interest of saving time you simply regurgitate the same language used for a consumer newsletter, a description on your web property, or both. While this may be a time saver for you, it’s a format that’s extremely difficult to transition into a blog article.

Similar to a press release, your announcements should be structured so a blogger can easily turn them into original and informative reading. More simply put, you should be delivering announcements that have been written in third person. This one simple change in the style of your announcements represents a huge time saver for the blog author.

Right about now you are probably thinking this is not worth the effort. Well, would you do it different if you were trying to get an article published in a magazine? Would you do it different if you knew your announcements are just getting tossed in the trash?

It’s already getting to the point where there are more announcements in a week than the blogger needs. As this trend continues you will find your announcements are competing for exposure. The winners will be those that are easiest for the blogger to work with.

What will you do to get in front of thousands of consumers each week?