Does AVS traffic perform better than free?
As it relates to how well traffic converts when promoting a sponsor program, AVS had traditionally performed much better than free sites. But this is changing.
Logically AVS traffic should convert better, because it’s comprised of consumers that are predisposed to spending money on porn. And for many years this proved to be true. Now we are seeing a shift in that performance. AVS traffic still delivers a little bit better than free traffic, but not by much.
There’s a lot of head scratching going on right now, because we can’t figure out why this is. We do know that over-all traffic from AVS sites has diminished, suggesting the AVS consumer has moved to free sites. With better pop up and ad blocking tools available it could be that those looking for safety in the AVS sites no longer need it. And lets face it; free sites are a lot easier to jump in and out of than AVS. But the drop in traffic volume still does not explain why that traffic is suddenly converting at a much different ratio.
