Falcon Entertainment, a provider of gay adult content, launched its new e-commerce site today. According to Falcon, the site features a sleek new look, state of the art merchandising and an innovative range of products including a la carte, web-only content - live sex shows, amateur sex scenes, hot solos - previously available with a subscription to Falcon’s membership site.

“Our mission is to enable our customers to buy the Falcon content they love in the ways that work for their lifestyles, and provide them seamless access to all of our web properties,” stated Todd Montgomery, CEO of Falcon Entertainment, “our new web store is the gateway to everything that Falcon Entertainment has to offer: our latest movies on DVD, our entire library on Video on Demand, the highest quality sex toys available, monthly subscriptions to our exclusive members-only site, live sex shows, and a growing library of web-only content available for purchase by the show or scene.”

The studio also reports, in the next few weeks, affiliates will have a broader range of Falcon Entertainment products to sell. Falcon’s new e-commerce platform integrates DHD Media’s Revex affiliate management service, enabling Falcon to offer affiliate payouts on all Falcon Entertainment products.

“Affiliates in our Falcon Bucks programs have asked for a broader range of products to enable them to convert customers in every price range. That was a big priority in our considerations for the new web store,” said Cliff Rhodes, Webmaster for Falcon Entertainment, “Membership subscriptions will continue to be the most lucrative product for affiliates, but with the addition of payouts on products and content sold through the e-commerce store, more affiliates can benefit from the Falcon Bucks program and our current affiliates will expand their earning potential.”