In the past 18 months we have seen a growing trend of sponsor programs bundling some or all of their sites into one membership package. It began by offering “Bonus Sites” on the join page. More recently, a growing number of sponsors have created a separate site dedicated to promoting a collection of their venues for one low monthly membership fee.

While this is not comprehensive, here are some good examples:

This week Big Cash Society announced they are bundling 4 of their sites for $29.95 a month. The offer is on the join page of each site, and they have also created Multi-Site Pass, a special page to make it easier for webmasters to promote the offering.

Last week PrideBucks announced 1 Gay Pass, their new site dedicated to promoting a packaged membership to all five of their properties.

This week, Rainbow Revenue launched Gay Multi Pass, a collection of 15 gay niche sites and a one dollar 3 day trail. With a package like that it’s going to be very difficult for the consumer to hit the back button.

The twink Asian niche sponsor ZbuckZ recently bundled their three sites - Japan Boyz, Gay Asian Amateurs, and Asian Boykakke. At the moment their offering is just on the join pages, but with at least 3 new sites rumored to be under development it’s likely they too will follow the trend and launch a dedicated site.

Last year Intense Cash launched Bonus Boy Sites, bundling 4 of their twink, collage boy, straight boy, amateur, and reality sites. The combo includes their award winning Broke Straight boys.

Hunk Money has added a small bonus collection on the join pages of some of their sites. More noteworthy, the sponsor took a slightly different tactic and combined the content of their 13 sites into one big mega site Gay Key.

Obviously this movement is intended to boost conversions and retention, and word from the field is its working. But I have to wonder if this new trend is going to change the expectations of the consumer. How will it impact sales and retention for those sponsors that do not offer a package deal?