My Gay Cash is in the news again with the announcement they and Ikarus Entertainment have entered into a partnership to launch exclusives gay porn pay sites.

According to My Gay Cash, a variety of new sites are planed using content from Ikarus Entertainment, one of the biggest production companies in Europe. My Gay Cash will take on production and marketing of the new original and exclusive Ikarus content sites.

Ikarus and its related labels Gordi Films, Absolute XXX and Buddy Fun have been producing high quality gay content for over ten years, serving the gay DVDs markets in Europe and the US. With over 50 titles to their credit, the award winning production house releases at least one new DVD per month, ensuring a steady stream of fresh content for the newly planned sites.

Sweet And Raw is the first site schedule for launch at the beginning of September, and will feature pretty boys having bareback sex. Brash Boys will follow about four weeks later featuring hardcore condom only sex scenes. Both will have a lot of content with exclusive scenes that have never been seen before.

Webmasters will enjoy a suit of marketing tools, including RSS Feeds, hosted galleries, banners, hosted blogs, blog entries, free content, embed videos, etc. My Gay Cash pays 60% on initial sign ups and 50% on all rebills. The sponsor already has 7 sites to promote, including Naughty Hard Cocks, Feed That Hole, Bareback That Hole, and Felch That Hole.

Webmasters can sign up at My Gay Cash now and receive a $50 bonus credit to their account. The offer will end on September 15th, 2008.

Hot Boy Bucks is the new affiliate program for the recently launched Hot Boy Camz web site. After more than a year in development, Hot Boy Camz launched in June, with exclusive model and webcam performer Luke Bryant at the helm. Produced in collaboration with Citiboyz, Hot Boy Camz is an interactive site featuring dozens of models with recorded webcam shows, blogs, and more. The new site does have weekly live interactive web cam shows, but in my opinion that message is not delivered very well in the site tour.

The site is powered by CCBill, and pays the standard 50% on all new sales and subsequent rebills. As of this writing, there is no link to the affiliate program from the site tour. Free promotional content is available, but a login is required and there are no instructions on how to get one.

I’m encouraged to see Citiboyz is backing this project. That said, producers and performers have traditionally made lousy candidates for pay site and associated affiliate program operators, so we’ll just have to wait and see how Hot Boy Camz develops.

Squirtz has announced their new Video Boys sister site now has a full featured affiliate program ready with hosted galleries, press packs and banners. While Squirtz is focused strictly on solo content, Video Boys takes all of the best Squirtz models, matches them up and puts them in duo and group action scenes. The new site has 300 models, 1,600 videos, 15,000 photos, and updates multiple times a week. Members also get full access to Squirtz and Jeremy Roddick.

The Video Boys affiliate program is powered by CCBill, with industry standard 50% pay outs on any new sales and all rebills. They also pay 5% on all webmaster referrals. As of this writing, the tour is leak free, but webmasters should keep an eye on this, as both Squirtz and Jeremy Roddick are not.

After more than two years of planning and development, the veteran Twink gay porn site HM Boys has announced they will be launching a new Version 3 design sometime today. According to the sponsor, visitors will discover a site characterized by the bold, clean and cutting edge appearance more usually associated with high-end fashion web design.

To boost conversion rates, the new site is dynamic, with a continuously changing front page slide show and a showcase for the week’s newest models. In a departure from the traditional industry format of separate preview and members’ areas, the 100 percent database driven site offers a single streamlined and easy-to-use interface, allowing visitors to sample every one of the features that are available in full to members.

A new Boyfinder console, where all data and material for almost 500 individual models has been fully cross referenced, and gives easy access to any content with just two or three clicks. Zip downloads are now available for all picture sets, and any HM Boys video clip can be watched on-line, via streaming flash player, or downloaded for future use.

HM Boys affiliates will also notice big changes…

New tools allow Affiliates to download Free Hosted Galleries (FHGs) for all HM Boys photo sets. Webmasters can also customize any one of the FHGs to meet their own requirements. Customizable features include headers, footers, the Boyfinder console, the Model Information console, and an optional Website Feature box that allows affiliates to choose the particular feature of HM Boys they want to promote. A new FHG goes on-line whenever a new set is added to the site.

A new Smart Thumbs interface allows TGP operators to generate bulk code for importing FHGs and their accompanying descriptions into Smart Thumb script. Affiliates not using FHGs, or preferring to customize them, or build their own, can download complete FHGs for editing or hosting on their own servers, or just zipped pictures to use in picture posts or for other marketing purposes.

Affiliates will find two variations of the HM Boys Boyfinder console that can be easily integrated into their site design, allowing users to search for models by name or various physical attributes.

All FHGs and Boyfinder consoles will be coded with the affiliate’s personal CCBill affiliate account ID. Once an HM Boys affiliate tools account has been set up, there is no more need to worry about coding links.

A new pricing structure aligns HM Boys with industry norms. Options include:

• $24.95 / one month (rebilling $19.95 every 30 days)
• $49.95 / three months
• $79.95 / six months
• $119.95 / one year ($9.99 month + free DVD.)

Affiliate pay-outs remain fixed at 55% for both initial sign-ups and rebills, and HM Boys remains committed to paying the CCBill processing charges.

Produced in Budapest, Hungary and powered by Epoch, Wrestle and Fuck is a new niche gay porn site that, despite its title, focuses more on kick boxing. According to the sponsor, it’s a unique gay site where real men battle it out and the winner takes all. The sponsor also claims Wrestle and Fuck the only site that brings together both the excitement of martial arts and hot man-on-man sex. Each week the site is updated with new fights, new videos, new pictures and new men.

Director, Roland Dane says, “I was a Thai boxer for many years and had one on-going fantasy. My fantasy was defeating a man in a rough, sweaty competition and my prize is him becoming my sex slave doing whatever I want, however I want it and while doing so, making him a stronger warrior. Obviously, with the tough, straight men I was fighting my fantasy never came to be. Finally I have found the team and the cast to fulfill my, no doubt your, fantasy. Our cast is strong, rough, and tough cast who have real martial arts experience. These men are up for the fight and enjoy the reward of punishment.”

While it’s a great idea, the misleading title and disappointing site tour causes me to question how well this new venue will perform.

Webmasters interested in promoting the new site won’t find an information page. Instead, the webmaster link takes you directly to Epoch. I wrote the sponsor and was told they pay the standard 50 percent on all sales and rebills. As of this writing, there are no promotional materials.

This looks like a classic case of great production skills and no clue how to run a pay site or affiliate program.

My Gay Cash has announced the launch of Felch That Hole, its 7th gay porn web site. The sponsor describes the new property as the evil triplet sister site of their highly successful Feed That Hole venue. Launched in January 2008 both Bareback That Hole and Feed That Hole have gained prominence with affiliates and members alike and Felch That Hole will be no exception, claims the sponsor.

The all exclusive Felch That Hole is the raunchiest of the three sites to date, showcasing the new and expanding niche of felching and snowballing. The new site features a mix of both novice and established well known performers.

“Felch That Hole marries the niche of raw bareback sex with cum eating and further signifies our commitment to offering quality and authentic action to our loyal followers,” says My Gay Cash managing partner Mario Guarda. “When a member subscribes to any one of our offerings they will instantly gain access to the trilogy,” Guarda continued. All sites are updated weekly with exclusive content and feature extra’s like bonus footage from behind the scenes, blog entries from the producers and performers, and more.

My Gay Cash provides webmaster affiliates access to promotional content and tools such as; hosted galleries, picture set’s, content previews, embedded videos, RSS feeds, and banners. The sponsor has also announced a complete revamp of their statistics module. Webmasters can now track unique hits per day and period, traffic source details, sign-ups for current pay period - recurring and non-recurring sales, and ratios. Statistics are also available to track which tool (banner, text link, gallery, etc) had the best conversion rate during a period.

PrideAccess has just announced V2 of their affiliate program. Some important changes include 100% free access based console free tours, and $50 PPS on the 100 + paysites within the network. All console free tours. To celebrate the new launch PrideAccess is paying $75 PPS on all joins to the new PrideAccess.com for the week of July 17th-24th 2008.

Gunz Blazing has just announced their newest addition to a growing suit of gay porn sites. The all new High Octane targets the muscle stud niche market with 100 percent exclusive content. The sponsor boasts their new site’s tour has a “striking design and some really cool, new and very engaging tour functionality.” Unfortunately it’s not leak free.

To insure good conversions and retention, the membership package includes free access to six of their other gay porn sites. Plenty of promotional materials are already available, including hosted galleries and video trailers.

I was over at HPIC taking a look at things the other day and noticed they’ve added RSS feeds. There are two options with their new feeds. One links to TGP galleries, and the other to their free hosted galleries.

The TGP galleries are leak free, but the FHGs are riddled with leaks. This isn’t news, as their leaky galleries were discussed on webmaster forums months ago. But I am surprised HPIC hasn’t made any effort to clean this up.

HPIC has this statement about their feeds…

“All Pictures and Texts in the RSS Feeds will be linked to the website with your own code.”

While technically accurate, the statement glosses over the fact their feeds have a self serving banner in the upper right corner. Now I know most webmasters do not promote the feeds themselves to surfers, but there are some do, and HPIC hasn’t passed up an opportunity to skim from that webmaster traffic, as well.

Of course, when all is said and done, HPIC’s sites have leaks on the home and join pages, so they have their bases covered when it comes to siphoning off their affiliates’ hard earned traffic.

Launched May 25, Southern Strokes is the latest addition to the gay porn straight boy niche. The new site offers its members an exclusive collection of high-quality content, including videos filmed and mastered in high definition.

The mostly leak free site tour gives visitors an unusually large quantity of free photo and video samples, perhaps too many. In addition, the 21.95 five day trail and 90 day recurring membership options seem out of line for small site with no published update schedule.

This is a CCBill powered program, with an advertised 60% pay out on all sales and rebills. Promotional materials include a large selection of banners, and the sponsor says they send out weekly content updates for affiliates to use on their web sites and blogs. The sponsor will also send out any requested photos or teasers.