Study of Internet users 18 and older
The report, “How Women and Men Use the Internet”, a new study that examines gender and Internet use, by the Pew Internet & American Life Project was released yesterday. The study that looked at adults, 18 and older, included some findings that are of interest to the adult industry.
Currently, one of the most pronounced gender differences is that more men than women have high-speed connections at home; 52 percent of men use broadband at home, compared to 48 percent of women.
Men tend to use the Web for entertainment more than women do. Women, on the other hand, are more enthusiastic e-mail users.
Men were more inclined to download video files - 22 percent of men, compared to 13 percent of women.
Of those that would admit to viewing an adult web site - 21 percent men and 5 percent women.
The report also revealed that 48 percent men and 31 percent women are more likely to download and share adult content.
Pew Internet made an annotation that, over the years, the percentages have been consistent; of all adults using the Internet, 13% to 15% admit to visiting adult web sites.
Traditionally, 3 to 5 times as many men as women admit to visiting adult sites.
