I doubt there are many in the gay adult biz that haven’t heard of Cocky Boys. With their recent barrage of press releases, this one year old gay porn site seemingly came out of nowhere. Some may snicker a little at his overly hyped, egotistical packaging, but self described Southern California “hipster” Kyle Majors knows exactly what he’s doing, or perhaps he was smart enough to hire someone that does.

The Cocky Boys press releases are skillfully designed to target those working in the gay adult entertainment industry, and its consumers. They are well crafted, interesting reads that deliver a powerful, all be it hyped, marketing message.

This is the work of a man with a plan, a marketing plan, something most sponsor programs don’t really have. A complete marketing plan includes a public relations (PR) strategy. While some understand this, most are clueless when it comes too properly, and effectively, execute one.

If I have to read one more press release where every quote starts off saying how “excited” someone is I think I’m going to BARF! Ninety percent of the press releases coming out of this industry are pure garbage. They are unprofessionally written blatant attempts at creating news when none exists, or delivering news that is guaranteed to put you to sleep.

While I’m not a big fan of hype, I do appreciate those that can pull it off, and Cocky Boys does just that, largely by justifying it. In talking about some recent award nominations for a few of his exclusive models, Kyle Majors said this…

“Of course they are,” said Cocky Boys head Kyle Majors. “They are all among the best, most attractive, and talented performers out there. I’m not surprised that both Freshmen Magazine and The Grabby Awards are recognizing their talents.” Kyle was quick to point out, “And all of them shoot online content only for CockyBoys.com baby.”

Here is another quote, from the same press release…

“When we first started, we put everything into finding people that would maintain our reputation,” said Kyle Majors. “Performers are treated exceptionally well, clips are better produced, and the scenes offer cockiness, spontaneity, and the true animal energy of hot guys in action.”

Acknowledging your need for a good PR strategy is the easy part. It’s another thing entirely to actually do it, and do it well. Take notes folks…this guy has it nailed, and its going to pay off…on both sides of the fence!