Trust is important in making sales
Market research reveals the number one factor in a consumer deciding to make an on-line transaction is weather or not he/she trusts the site. This is not limited to porn sites. It applies to all on-line commerce.
So, if you lie to the consumer about what is inside your AVS site, how do you think it will impact the performance of your sponsor programs? Does the old saying, “once bitten twice shy” ring any bells?
You should also think about this when selecting affiliate programs to promote. The consumer trusts CCbill, so you have a much better chance of making a sale with programs that use CCbill. Programs that use their own merchant account have a reputation, in the consumer’s eye, of screwing the customer.
The majority of consumers today are a lot smarter about buying on-line porn than they were a few years ago. Those webmasters still using old school tactics to grab sales are members of a dieing breed.
