Understand the limitations of your customers
All too often I see webmasters making incorrect assumptions about the computer and web surfing skills of their customer base. The majority of your spending market has limited skills, so do not assume they know or understand anything. Do not assume they have the latest version of anything. And do not expect them to stop surfing for porn to download and install something so they are compatible with your site. It won’t happen. They will just hit the back button and go someplace else.
Notice I said “your spending market.” This gets back to demographics. The majority of your spending market is between the ages of 35 and 65. This is the group that is most likely to spend money on porn, and most likely to have limited computer/surfing skills. If you want to make sales, and generate repeat business, from these folks, you need to do a good job in the handholding department. Keep things simple, direct, and offer good customer service.
