Video ads showing good results
According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of an online video ad.
Could this be the next hot tool sponsor programs put in the hands of their affiliates, or will we only see it being used for things like promoting the XBiz Awards? We already see video ads being used a lot in mainstream. The first time I saw it used at CNN I immediately compared it to the middle page ads used at some AVS programs.
