Why do webmasters still insist on treating the customer like shit.  Lies, deception, and trickery may still work on some, but for every sale made this way, a hundred are lost.  The customer has not gone away.  No, they are still here, but jaded from all the bad experiences our industry has delivered them.  Once bitten, twice shy, is now the norm of our customers’ mindset.

We are our own worst enemy.  If not the culprits, we are at least turning a blind eye to those that are.  I see professional site reviewers giving good marks to sites they know full well are total rip offs.  I see program owners stating publicly they don’t care if the customer feels ripped off, because they will have already gotten their money.  I see respected webmasters knowingly recommending garbage programs to their colleagues, in hopes of picking up the referral dollars.  Yet few have the gonads to stand up and say something.

Webmasters that refuse to embrace quality and integrity in their business practices are just hurting themselves and the industry as a whole.  Webmasters that help to perpetuate this cancer are, in my opinion, a greater blight than the disease itself.