A good text description is an important ingredient in getting traffic to your web site. Unfortunately a lot of webmasters give it little or no priority. I’m convinced that many do a poor job, because English is not their first language. I’m equally convinced that a lot of you either don’t give it any merit, or don’t understand what constitutes a good description.

A good description clearly communicates what you are offering, and makes good use of keyword hot buttons. I’m not saying you should simply dump a bunch of key words without any structure. This is an ineffective practice that might also hurt your chances of getting listed on some links pages.

To write a good description you first need to understand what the consumer is shopping for. Then make sure you let the consumer know which of those items you are offering. First you should communicate what niche you are in; twink, bear, leather, chub, amateur, straight and so on. Then cover the details you offer that people look for. Below are some examples:

• action, group action, 3-way action
• anal action, oral action, jacking, rimming, bareback, cum shots
• extreme close-ups (particularly as it relates to anal action)
• big cock, monster cock, huge cock, rock hard cock, big fat vein popping dick
• outdoors or in nature
• smooth, skinny, hairy, muscular, buff
• blue eyes or green eyes (no other color hits hot buttons)
• blond or redhead (no other color hits hot buttons)
• long hair, skin head, bald
• ethnicity (Black, Asian, Latino)
• tattoos or piercings

Let’s use these in a few descriptions:

Beautiful blue eyed blond haired twink jacking his big fat vein-popping dick. Great cum shot!

Packed with hardcore man action. Includes anal, oral, rim and cum shots.

One hundred percent Black on White interracial anal and oral action. Close-ups and cum shots.

It’s very important that you be honest with your descriptions. Don’t tell people you have something in the site that isn’t there. I’m not saying you should include things that might hurt you, such as uncut. It’s better to say nothing than to run off someone that is not in to uncut dicks.

Good descriptions generate more clicks and improve your search engine traffic, so it’s well worth your time to get them right. Also keep in mind you can use these same descriptions in your sites’ meta tags.